South of the Border
concept, Cinematography, Editing
South of the Border is a critique of the of the I-95 highway attraction located between North and South Carolina.
South of the Border references pop-art by using overly stylized, high contrast images of advertisements, maxims and caricatures.
The film's aesthetic underscores the Americanization and commodification of Mexican culture that the attraction is guilty of perpetuating while also injecting humor and irony all the while.